the audience is THE CANVAS, art the brush

The day a blind person showed me my art


“Hi Roger. I’m Jeanine.
”Hi Jeanine”
”I’ve been hearing about your art all day.
Would you show it to me?”
“Sure. I’d love to”
“Just point my hands to where to start. “
Placing her cane in her left hand, she gave me her right hand.


“Don’t tell me what it is. I want to discover it.”
“That's a rough, smooth, cold… It’s a chain!


I was completely struck by what was happening. As we went from piece to piece, I directed her hands. she explored each piece one at at a time.


“Its smooth and, its…A coffee cup!. haha!”


Here is a person with a long career in IT and yet this was the first time she had ever really experienced an icon.

Prior to this moment, icons were just one more instance of a flat piece of glass.


What began with me showing my art to her quickly turned around. She was showing it to me, enabling me to see it in ways I hadn’t imagined. And the effect on me was permanent. What else was I not seeing that I needed to see?


“It’s a car!

Oh, Wait. There’s’ something on the top.

It’s a police car!”

We talked about the need for more accessible art. I had always felt that art should be experienced with all of the senses, especially sculpture ought to be touched. I hadn’t really thought of all the people for whom touch might be their only means for experiencing it. What was previously a nice-to-have suddenly became critically important.


Making connections


making pretty art is nice

Some art is made to be admired and that’s okay. I just find it boring. I make art to be experienced. That’s different. Engaging the intellect as well as the senses in some way that is deeply meaningful to the audience is far more interesting to me.

Making Connections is even better!

It’s the purpose of my art to make connections, intellectual and emotional. Referencing past experiences triggers new ones. And if they happen to be experiences common between members of the audience, their reference can create a spontaneous bond in the new shared experience.


The social dimension

Everyone loves a slinky

Everyone loves a slinky


common EXPERIENCES of the past

“Everyone wants a slinky. You ought to get a Simky”.

The silly jingle is part of our collective experience. A slinky in the art brings the emotion from the past into the prescient art experience, It’s an unexpected visit from a childhood friend. Creating collisions of experiences is fun and meaningful,


New SHAREABLE experiences

It was while designing apps to be used in business settings that I became intrigued with how a tool of technology through its design, could inhibit or enhance a human to human interaction. I continue to be fascinated by this factor. And my at is continuing that exploration.


places he’s been in business and SYSTEM UX and process design


Aerospace engineering

Boeing - CAD, Digital mock up, 3D visualization (introduced with of the 777), manufacturing planning, configuration during sales, airplane diagnostics and maintenance tools, technical illustration and digital publishing of all documentation.

& air travel industries

Sabre Airline Solutions - Flight crew scheduling, Airline Business Intelligence live dashboard, cargo load balancing. Airport analytics. Mobile apps used by pilots, crews, white label apps for passenger check in


Banking, eCommerce & financial

  • USAA - CRM, ecommerce, actuary, underwriting, rating, product configuration, business o All types of insurance, investments, , product configuration

  • Freddie Mac - B2B systems for contracts and agreements, loan selling, servicing

  • CitiGroup - process reengineering, UX design of systems for auto loan, s

  • Wells Fargo - Phone banking, security authentication,.

Commercial B2B, B2C

  • Intuit - Cloud based professional tax and accounting applications

  • Trend Micro Cyber security - Marketing website for products B2B, B2C, B2P

  • Cysiv - Marketing website for full services management


UX before it was called UX


USABILITY engineering

A pioneer in human computer interaction, Roger Belveal was one of the cofounders of the first usability testing lab for the Boeing company in Seattle. This was the introduction of user-centered design into the Fortune company.

He led a team of usability engineers consulting on the high set priority projects. Among these were apps used to configure airplanes during sales negotiations with airline customers. This was extremely complex and challenging on many levels, socially and technically. In the course of this the team developed advanced usability testing and research methods touching on multiple psych-soc factors.

Many of these methods he would use again in various forms and permutations while designing for customer service call centers in combination with ecommerce in the financial sector of mortgage, insurance, banking, and accounting.


Art is a place to continue exploring things I discovered designing business software

Art or Design  And when I presented about design at the Big Design conference, the response I got was, “Your presentation was pretty good, but what art are you working on now?” Tell us about your art. We want to hear about the art!”

Art or Design

And when I presented about design at the Big Design conference, the response I got was, “Your presentation was pretty good, but what art are you working on now?” Tell us about your art. We want to hear about the art!”

IT'S the EXPERIENCE that matters not the MEDIUM

The difference between art and design is simple. Design is about solving problems, usually someone else’s problems, often in a corporate environment. It’s a noble profession. and many do it well though amid a great many challenges, not the least of which are that those who employ you to do it are often the biggest barriers you face in doing it. Weird but true.

Art on the other hand is about, well, it’s about whatever the artist wants it to be about. That alone makes it VERY different from design.

In my case, however, I am an experience designer. This means that when I make art I am focused less on the physical medium and more on the intellect and emotion of the audience. My real pallet is the mind of the audience. It’s what I do.

There’s much more that could and should be said about design and designing experiences in particular.


Functional art?

Is art with a useful purpose still art?  Can the act of use be an aesthetic experience?  Or does utility destroy art?  Are art and design the same thing or two entirely different things?  Conflict, harmony, or both? 

Functional art touches us by its presence.  Like other art it engages our senses, but doesn't stop there.  Inviting deeper interaction as it serves a functional purpose.  As it serves a human need, whether critical or trivial, It becomes an active participant in our lives, building a relationship with us, earning a solid place in our life experience. It cannot be aloof.

Some art lovers might say no.  Industrial designer say "of course! Designers of products, architectural spaces, and technology might insist that functionality is another dimension of


Futurism is critical optimism



Critically optimistic

humans weakened or Empowered?

As technology capabilities grow, is it making us more dependent.


an extension of humanity or its replacement?

Transformation that make people more aware, in control, that empower people are far better than those which hide information and make users dependent.

Barefoot and in the wizard

Voice interaction style has a great surface appeal, but it makes us more dependent, less aware, less in control, less intelligent - Traditional language is based on the premise of communication between equals. the way we interact with real objects in the real world is more empowering than 

Uber - empowered or dependent?

Compared to riding in a taxi, Uber gives you more information about the transportation than you ever had from a cab. You know upfront, the cost, about the driver, the route, the vehicle.  Compared with driving your own car, you are more dependent.



Why the obsession with forcing machines into humans roles?

What in the world is wrong with letting machines do what machines do well and let their roles evolve accordingly?

The current push to force machines to emulate humans and fulfill human responsibilities is fool hearty and a misuse of technology.

Demanding that machines pretend to be human is nonsense. A far better model exists and has been round a long time. The way a person interacts with a great service animal is a far better model for how we should interact with machines. Unfortunately, western society has forgotten this model except for a few selected cases.


a service animal is a smarter model

The trust relationship between a horse and rider, or a hunter and classic hunting dog, mule team plowing field, these are all intimate relationships of communication and trust. Animals are intelligent and posses certain capabilities that humans lack. That’s why we use them, or did use them in times past.

It might have been better if we had not gone from smart animals to dumb machines to smart machines, but gone straight from smart animals to smart machines. We might have done much better at the transition.

We should not be in a hurry to replicate ourselves. A much healthier model is that of man and service animal from the pre-industrialized world. Specialized service animals, hunting dogs, horses puling carriages, in all thee cases, a bond forms of trust and efficient collaboration between man and beasts. Th animals are intelligent, but not human. generally having some strength or capability beyond human.


The rush to full automation / autonomous machines in critical roles

People love anything that looks like magic

Like children at the circus, we require the thrill of risk. Its not enough to see amazing aerobatics. It must be without a net. Foolish and reckless. Why can’t we can’t use technology effectively with wise risk management?


“The importance of Teamwork
man and machine”

‘I couldn’t trust my airplane anymore”

- Captain Stefan G. Rasmussen, pilot of "Scandinavian Airlines Flight 751
See YouTube video about the machine violating that trust “Pilot betrayed”

Architectural and community spaces are not analogous with UX. It is UX.  See my plan for Main in Frisco

Architectural and community spaces are not analogous with UX. It is UX. See my plan for Main in Frisco


I used to think architectural spaces were a great metaphor for virtual space design . I have changed my mind. They are exactly the same thing. Spaces, whether virtual or physical, are places we inhabit in our minds. They can be accommodating and pleasant, or they can stir up angst and unpleasant surprises. And the principles by which we design habitable spaces in either form are not all that different. This point of view has brought me to weigh in on multiple design aspects of city planning in Frisco, Se blog, Wide Sidewalk Plan for Historic Downtown Frisco