“just direct my hands to the art”

““Hi Roger. I’m Jeanine. I’ve been hearing about your art all day. Would you show it to me?

“Sure”, I said. “I’d love to”

“Just point my hands to where to start. “ Taking her cane in her left hand, she gave me her right hand.

“Here’s a good place to start.” I said as I brought her to the first of five giant iphone sculptures in a circle. As I said, “Start here and go to the right, then down” putting her hands on the icon at the top of the first six foot tall iPhone. and pointed her hands to the first of many icons made with real objects embedded in rough concrete and steel squares.

“Don’t tell me what anything is. I want to discover it”

It’s a car! Oh, Wait. There’s’ something on the top of it. It’s a police car!”

I was completely struck by what was happening. As we went for piece to piece, I directed her hands. she explored each piece one ocont t .

here is a person who had spent a long career in IT and this was perhaps the first time she had ever really experienced an icon.  Watching from a distance people encountered the art. It was interesting to see the reactions, first from a distance, then up close. I stood at a safe distance where no one would notice me. 

Coming upon it unexpectedly, seeing

I was standing back watching from a distance people discover the art

Then Jeanine 

The difference between art and design is simple. Design is about solving problems, usually someone else’s problems, often in a corporate environment. It’s a noble profession. and many do it well though amid a great many challenges, not the least of which are that those who employ you to do it are often the biggest barriers you face in doing it. Weird but true.

Art on the other hand is about, well, it’s about whatever the artist wants it to be about. That alone makes it VERY different from design.

In my case, however, I am an experience designer. This means that when I make art I am focused less on the physical medium and more on the intellect and emotion of the audience. My real pallet is the mind of the audience. Its what I do.

There’s much more that could and should be said about design and designing experiences in particular.


Engagement with games AR crossing the boundaries between virtual and real world.

Preston McCauley

Multidimensional Design


The convergence zone

In nature, the places with the most life happening are the edge communities where different domains intersect, the seashore, tide pools, the forest edge, the wetlands,. The same is true with where technology and psychology and business art and community intersect and overlap. If you want to see something new happening, look for the intersections of things.

What happens when people see it for the first time, respond to it and engage with it, this to me is pure fun. I think of the story o Genesis when God created the animals then couldn’t wait to show them to man to see what he would call them. Of all things he had to to do, The creator couldn’t wait to see what the human being would think about it. The first UX research interview.

I do miss Boeing. I have never been in any environment more rich with people who like to build things, cool things. And everyone feels pride on the day a new airplane takes first flight, like a child taking its first steps. From the CEO to the janitor, theer’s a little tear of pride and emotion.


I used to think architectural spaces were a great metaphor for virtual space design . I have changed my mind. They are exactly the same thing. Spaces, whether virtual or physical, are places we inhabit in our minds. They can be accommodating and pleasant, or they can stir up angst and unpleasant surprises. And the principles by which we design habitable spaces in either form are not all that different.

Physics of time and motion

  • motion - physics

  • perception

  • data virtualization

  • The importance of spatial metaphors 


  • my Personal experience with transformation

  • the dam Foster Lake


    • The importence

    • What makes a personal experience

    • favorite machines - past, present, future  

    • personal experience

    • the Slinky,

    • the smart phone - a foremost favorite machine and a platform for me to say many things 

    • My Favorite icon


weakened or Empowered?

As technology capabilities grow, is it making us more dependand a bilit As computing began to go to the masses, there were a few hurdles that happened.  A common one is the confusion over what is happening and were is my information?

A common practice was to try to alleviate this by simply doing it for the user.  that was a gigantic mistake. It postponed the inevitable and dis-empowered users. 

Transformation that make people more aware, in control are far better than those which hide information 

Not dumping tons of raw or useless information on users, but giving them the right information at the right time, in the right way, in the right level of detail to be truly useful. 

This has been a decisions support t hing

Hiding information was a b

great examples - Uber - gives you more information about the transportation than you ever had from a cab. You know upfront, the cost, about the driver, the route, the vehicle. 

Barefoot and in the wizard

Not voice interaction - object centric behavior

Voice interaction style makes us more dependent, less aware, less in control, less intelligent - it is for communication between equals 

the way we interact with real objects in the real world is more empowering than 

"I call you Friends not servant. The servant doesn't know what his master is doing. "  The one who knows what is happening is the master. A servant may deal with details that the master doesn't care about, but the greater overall awareness of what is being done, why, how, is with the the master. If you don't really know what you are doing or why, or how it is even happening, you aren't the master in the relationship. 

or like with service animals - routines. 

unless like some people have pets to tell them what to do

Some art lovers might say no.  Industrial designer say "of course! Designers of products, architectural spaces, and technology might insist that functionality is another dimension of

Functional art?

Is art with a useful purpose still art?  Can the act of use be an aesthetic experience?  Or does utility destroy art?  Are art and design the same thing or two entirely different things?  Conflict, harmony, or both? 

Functional art touches us by its presence.  Like other art it engages our senses, but doesn't stop there.  Inviting deeper interaction as it serves a functional purpose.  As it serves a human need, whether critical or trivial, It becomes an active participant in our lives, building a relationship with us, earning a solid place in our life experience. It cannot be aloof.


A pioneer in human computer interaction, Roger Belveal was instrumental in founding the first usability testing lab for the Boeing company in Seattle, leading a team of researchers and user interface designers consulting on huge variety of engineering and business systems across the vast company.

He personally tested and provided design guidance to Dassaulte Systemmes CATIA nad Silicon Graphics based Fly Thru, used in the design of the 777, the very first fully digital mock-up of a commercial airliner. The 777 changed the way airplanes are designed and built forever.

He was the initial petitioner to adopt the world wide web as a Boeing architectural standard and initiated research into how many ways he web could transform the business practices, particularity with regarding to supporting and engaging and providing services to the airline customers.

His passion for advancing the quality of the user experiences never wavered.

After ten years with the Boeing company he made the tour of banking and financial services, starting with USAA. There he was one of he leaders in establishing eCommerce UX patterns for banking and insurance. These foundations for supporting complex task and information are still in use today.

Many of these complex business systems involved facilitating intense social human to human engagement. It was her that Belveal developed a fascination and obsession with the social and cultural dynamics of technology. And this is one of thee primary motivations and elements in the his techXpressionist art.

Some of the fortune companies he has designed for include

Boeing - technical illustration, manufacturing CAD, 3D visualization, Instructional systems, the

USAA - All types of insurance, investments, actuary, product configruation

Freddie Mac - B2B contract negotiation systems, configuration, loan serving,

CitiGroup auto loan systems

Wells Fargo Phone banking, security authentication,

Intuit, the cloud based professional tax accounting applications

Sabre Airline Solutions

Trend Micro cyber security software

These days, he works with marketing to communicate and engage business in how to protect themselves and their customers from sophisticated cyber attacks. This is a very international business and endeavor. It brings even more cultural and human instigts fodder for exploring art.