My UX Adventures published in new book, Delta CX, by Debbie Levitt

As we researched the call center environment, it became apparent that adoption of the new telephony app would be a challenge and that unless we made it significantly easier for the rep to use than the old phone, the entire project was at risk of failing. Find out how the story ends. What happened with adoption? Was it a success?

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Frisco Arts Receives Belveal Art Pieces

Tammy Meinershagen, Frisco Arts Executive Director, receives the solid aluminum sculpture pieces created by Frisco sculptor, Roger Belveal. Belveal., a futurist sculptor and experience designer, created a series of sculpture pieces for the event happening this Saturday at the Hall Office Park in Frisco, TX.

See more information about the Frisco Arts Walk Run

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Walk the Frisco Arts Loop

Imagine stepping out from the Soccer Hall of Fame and walking toward Frisco Square. Passing by fine shops and restaurants, approaching City Hall, take in the collection of public art. Gaze to the left and walk toward the old historic downtown along a pleasant and comfortable walking path, hospitable to strollers and families with small children, accessible to everyone. 



Enjoy the cheerful landscaping and some thoughtful and upbeat art works along the way.  Just before reaching the tracks, notice a path to the left leading back to Main and to the right, the Snow Cone Lady. :-)


Crossing the tacks into historic downtown, you can walk east on Elm street or up to Main.  Of course, wide sidewalks line both sides of Main and Elm with generous spaces and interesting sights along the way.


The Frisco walk leads past the iconic water tower to Frisco Fine Art gallery and the beautiful new building where the custard place used to be.  You turn left onto Main. Here, you could continue walking eastward past all the way to the 8680 Gallery and to Preston road. Or just do the loop by turning back westward, walking past the water tower again, this time on its north side. 


Your journey back to the stadium takes you past some of Frisco’s most prized establishments back across the tracks, past the Rail Yard and the new outdoor market. Back at the stadium, enjoy the game or Margaritaville, whatever. 

What if Electricity were like the internet?

Imagine that the electricity coming into your home could distinguish between a GE appliance and a Kenmore and based on this information could provide a stronger more reliable electrical current to one, making it outperform the other, even if those appliances were in fact identical except for the brand. Let's also Imagine your electric company was Sears, who sold you the Kenmore. Hmmm. And let's imagine there was no regulation requiring a standard electrical current to all appliances.

Have you heard of the Internet of Things (IoT) or smart appliances? Net Neutrality (and now its absence) is a concept with far reaching implications. Be glad that your Internet and cable provider is not also your electric company, well, not yet anyway. Did you ever play Monopoly? What did you learn?

Of course, these are rhetorical questions and Sears isn't in the electricity business. So just keep scrolling.

Linn Gear, Home Town hero

Linn Gear, desk icon, based on the Linn Gear logo

Linn Gear, desk icon, based on the Linn Gear logo

I am reposting this blog from 2014.  It features some pieces of art I made using real gears.  Gears are iconic.  The gear icon appears everywhere representing settings, inner workings, or anything mechanical or functional.  These are real gears made by a company in my home town that has been making gears for more than sixty years. 


Linn Gear was founded in Lebanon Oregon in 1954.  Located in east Linn county, Linn Gear has been a strength of the community. Even as the timber industry faded and other economic woes brought hard times to the area, Linn Gear remained an employer and a strength for the community. 

This week, I learned of the passing of Mr. Gene Hartl, who ran the company for many years.  As today is thanksgiving day, it seemed appropriate to express gratitude for Gene Hartl and people like him.   People who take the risks of entrepreneurship and who never forget about their community.  We need more of you.  I salute you Gene Hartl. 

Original post from 2014 at

These are some special pieces I made for my friends at Linn Gear. I truly mean it when I say friends.  This business is in my home town of Lebanon, Oregon.  It is where many of my friends’ fathers went to work back in the day when we were growing up.  And now, many of my high school friends have made their careers with Linn Gear, raising their families and making quality custom gears year after year decade after decade.  For quality American manufacturing, Linn Gear is the real deal.

PS – Don’t expect the rough and artsy distressed look on anything coming directly from Linn Gear. That’s all me. They make only crystal clean precision machined parts.

– roger





Wide Sidewalks Part II for Historic DOWNTOWN Frisco

Solve traffic for a better Main street EXPERIENCE


A walkable arts district in historic downtown

It is imperative to:

  • Make a safer, more pedestrian-friendly walking experience. 
  • Increase traffic throughput capacity and flow for a more pleasant and efficient driving experience.
  • Declutter the street for a calmer aesthetic experience spending time in the Historic Frisco Arts District.
  • Make a commercially successful place for businesses to thrive, by having the right traffic, patrons who enjoy being downtown.
  • Create a core place of community that draws positive attention, fulfilling its important role in the overall Frisco experience.

One-Way, A key factor   


This space should belong to the sidewalks

One Way to fix it - One way traffic flow helps enable all of these in several ways, among these notably is to remove the need for a center left turn divider, freeing up several feet of space to then be given the widen the sidewalks on either side of the street. 

Where does the traffic go?

Main Street is overburdened.  A companion street is needed to take half the traffic.  So, here briefly are some simple diagrams for your consideration. I have my opinions and I'm happy to share them on each one of these options.  I'd like to hear your thoughts as well. Feel free to post you views on the Frisco Intersections Facebook page.

Some Alternatives

In my first post, I suggested Oak street one block to the north. When you drive toward downtown from the DNT, just as you are crossing the tracks, you look up and see Oak street is straight ahead perfectly in line with Main; it seems like an obvious option.  However, as some point out, there might be other options that could be less disruptive to the residential neighborhoods.

Option 1 makes a nice straight line, just seems logical.



Elm Options

One block south of Main is Elm Street. Elm which as some point out is already very commercialized, yet could use some improvements.  Sending eastbound traffic onto Elm would produce virtually the same benefits of unburdening Main as the Oak alternative, but with different challenges connecting it all together.  There are at least two variations I can imagine. 

Option 2a - Keeps the traffic in the area already commercialized. 



Option 2b - Same as 2A, but cuts over at the water tower.  Less elegant.



Option 3 - Both? 

And lastly, some have suggested employing both of these streets, moving vehicle traffic altogether from this little section of Main Street.  This goes further than i think necessary.  i think it takes too much visibility away from Main street.. And it would the most costly and disruptive.   What do you think?

Option 3 - Moves both directions of traffic off of Main. 



Let's talk about it

All things are up for discussion. in my view,.  All have pros and cons.  The only option I consider not reasonable is to leave everything as it is. The status quo configuration is simply not robust enough for Frisco's future.   

Thanks for listening!   I'm content to have helped this discussion to happen. Now, I'd like to listen to others and see where it goes.

Leave your comments at Frisco Intersections Facebook page

- belveal

Wide Sidewalks plan for Historic Downtown Frisco

Imagine Spacious sidewalks

You're walking in Historic Downtown Frisco.  The sidewalks are wide.  There's a table front of your favorite coffee shop with plenty of room to spare.  it's a pedestrian-friendly scene.  Traffic flows smoothly and efficiently,  Everyone has enough room.  All is in harmony.  Crossing the street is easy and safe.  People want to be here.  They come this way to enjoy the view, making plans to come back again in their leisure.  It's a lovely classic Main Street USA experience. But this is no Disneyland mirage.  This is the real thing.  it's Downtown Frisco, with the wide sidewalk plan.

It's our Town with an upgraded experience


the Friso Arts District

Galleries, shops, bistros in a beautiful, pedestrian-friendly street.  Trees and planters adorn both sides of the street with generous sense of space in between.  There's always something fresh and new together with the historic.  A first time visitor here for a soccer championship will enjoy it right along side the regulars who call it home.  It's Mayberry with a twist of Santa Fe.  It's Our Town. It's Frisco with an enhanced experience. It's Our Town. It's Frisco with an enhanced experience. 

Where has all the traffic gone?


Best of all, turn lanes are no longer needed. Their SPACE can all be given to widening the sidewalks on either side of the street.

turn lanes are no longer needed.
Their SPACE is given to the sidewalks!


Traffic is flowing efficiently through the downtown area evenly distributed onto two one ways streets. Westbound traffic flows smoothly on Oak Street one block to the north. leaving just Eastbound on Main.  Both lanes flowing in unison one way simplifies traffic, taking the stress from the equation. Pedestrians have only one traffic direction to wait for.  Left turns are as easy. as right turns.  No more waiting for oncoming traffic. 

Best of all, turn lanes are no longer needed. Their SPACE can all be given to widening the sidewalks on either side of the street.

The benefits to the traffic revision:

  • Widened sidewalks and a pedestrian-friendly space
  • No more traffic bottleneck.  
  • Twice the capacity;  Two lanes each direction on separate dedicated streets.
  • Twice the store front opportunities. Effectively, two main streets
  • Twice as easy, twice as safe for pedestrians crossing the street
  • Traffic signal synchronization is optimized for each direction.   
  • Crossing has only to deal with traffic form one direction
  • Getting between Preston and the Toll way is easy.

driving through no longer feels like approaching the scene of an accident

  • Downtown is no longer a place to be avoided. 
  • Driving through town no longer feels like approaching the scene of an accident.
  • No longer are cars funneled into a single line.
  • No longer are the unwary forced to make the infamous right turn onto County Road.  
  • People like driving through town.
  • People like spending time down town
  • People are free from the distraction of bad traffic to be able to enjoy themelves
  • It is an inviting people-friendly environment.  
  • t is a place where an arts community can thrive
  • The old historic charm is preserved with has a serious upgrade to the experience. 
  • Historic Downtown is a North Texas favorite and the pride of Frisco.  

Historic Frisco has become a destination

As a process engineer, I look for those key factors that change the equation. Turn that key and see a cascading effect of improvements.  Frisco downtown has a traffic problem that must be solved in order to create the kind of place we want it to be.  As an experience designer, i know that ultimately it must about the kind of experience we create for our citizens, entrepreneurs, and visitors.  Making a place that accommodates the full breadth of needs, offers comforts, and is the kind to place people just want to be, that's what will make Historic Downtown Frisco a destination.

Imagine it with me. Will you?

The views and opinions expressed here are all my own and not necessarily reflective of my employer, the city of Frisco, or any other person or organization. But I would be delighted if these and others adopted my views as their own on this and other subjects. :-)


Roger Belveal  -   Experience Designer and Business Process engineer for more than two decades.   TechXpressionist sculptor, design blogger, public speaker on technology, design, and culture. 

Frisco resident since 2008; Active member of the Frisco arts community; Advocate for the Performing Arts center.  Two term Frisco City Public Art Board member.  Author of  "Frisco Intersections", emphasizing the multiplicity of intersecting elements in Frisco - sports, technology, arts, business, history, and family

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Big Design 2017

It's Big Design Conference time. And once again, I've created something special for the occasion. This year, I have pushed the direction a little further toward what I describe as Tech deco.  The look is very macho, of thick metal, roughed up, with a look of heavy industry. 


Gallery 8680

I was invited to display my art at Gallery 8680.  It is a lovely gallery with wonderful owners Robyn and Glenn Freehan who are part of the core arts community here in Frisco,


The show presently underway is called Art en blanc 2017.

The opening reception included a special visit from Frisco Mayor, Jeff Cheney who announced a special award to the gallery as the first of its kind in Frisco.  This was a monumental event and I am happy I could be a part of it. See photos from the event on the Gallery 8680 Facebook page.

Of course, other galleries are opening in Frisco, particularly the old downtown area which is destined to become the Frisco Arts District.  Gallery 8680 remains a special monument to the spirit that is the Frisco arts community.