Wide Sidewalk Vision for Historic Downtown Frisco


Imagine walking on a generously wide sidewalk in historic downtown Frisco.  It is spacious enough for comfortable cafe seating in front of your favorite coffee shop or taco bar with plenty of room for pedestrians, even on a crowded Friday evening and during special events. 

See the old historic charm but with a serious upgrade to the overall experience. 

An Arts District

Imagine looking across a beautiful, pedestrian-friendly street at the shops, art galleries, and bistros - pondering where you and your friends will stroll to next.   Sidewalk planters are blooming everywhere and there is perhaps a nearby fountain with benches to relax as you enjoy a leisurely cup of coffee or a cold, refreshing beverage.  You see exciting new places appearing alongside familiar, beloved shops. 

It's an Experience

The historic charm is well preserved with a fresh vitality and people-friendly design.  The needs and experiences of all have been considered, from first time visitors to Friday night regulars, longtime shop proprietors to young entrepreneurs, art gallery patrons to soccer fans and parrot heads.  Everyone can have a great experience in historic Frisco. 

No more traffic bottleneck

Traffic on the street is calm and efficient.  Crossing is safe and easy.   No more adrenaline rush, feeling like you’re risking life and limb to cross two way traffic.  Half the traffic burden has been transported one block north onto Oak street, leaving a simpler and gentler scene on Main Street. 

Turn lanes are no longer needed.  Their space is given to widen sidewalks

No more bottleneck.  Traffic capacity is doubled as two full lanes are devoted to flow each direction, westbound on Oak and eastbound on Main.  Flow is further enhanced by signal synchronization optimized for each direction.   Left turns happen from left lanes with no waiting for oncoming traffic.  Left turn lanes and center dividers are no longer needed.  Their space is given to the sidewalks on either side of the street, more than doubling sidewalk width.   Widened sidewalks and a more pedestrian friendly environment: this is the cascading effect of solving core needs.  Everything is simpler and everyone happier.

Driving through town no longer feels like approaching the scene of an accident

Downtown is no longer a place to be avoided.  Driving through no longer feels like approaching the scene of an accident, funneled into a single line, with the unwary being forced onto the infamous County Road detour.  People like driving through historic downtown on their way to and from the Tollway.  They like to see what’s new and plan their next walking visit.   They see an inviting and thriving people-friendly environment.  They see the old historic charm but with a serious upgrade to the overall experience. 

Historic Frisco has become a destination.

Historic Frisco has become a destination.   It is the kind of place you want to just hang around and enjoy.   There is a clear sense and plenty of evidence that the city cares about your experience.   Historic Downtown is a favorite place in North Texas and is the pride of the City of Frisco.  



Roger Belveal  -   Experience Designer and Business Process Analyst.   Frisco resident.  Active member of the Frisco arts community and a vocal advocate for Frisco as an emerging leading city in North Texas.    LinkedIn Profile: linkedin.com/in/rogerbelveal



Big Design 2017

It's Big Design Conference time. And once again, I've created something special for the occasion. This year, I have pushed the direction a little further toward what I describe as Tech deco.  The look is very macho, of thick metal, roughed up, with a look of heavy industry. 


Artist Statement for Gallery 8680

This is the artist statement published in the Art en blanc show which opened September 7, 2017. 


Roger Belveal, sculptor

"It’s all about creating experiences."

I coined the term, TechXpressionism, to refer to art that speaks of technology and its impact on contemporary culture. 

My Favorite Machine is a series of works that celebrate our love for technology and great design while simultaneously rebelling against the slick virtual aesthetic. Digital themes in earthy industrial mediums is more than a refreshing break from the virtual. It also merges our experiences virtual and physical into one. Imagery from digital worlds come out from behind the glass and into our space in rugged earthly form. We are physical creatures, alive in three dimensional space. We crave real objects that have substance and volume. We are like Alice stepping in and out of the looking glass. Our dreaming self and our waking self enjoy a casual meeting in the midst.  

Art historically speaks of the culture and times in which it is created. We are in the midst of a digital culture. Our lives have become augmented reality as surely as PokemonGo. Ubiquitous digital experiences are the new normal. 

My art speaks to this. It has been a hit among among geeky types and millennials.  I have been called the resident artist to the tech startup and design community with my art appearing in design conferences and startup offices as a tangible symbol of innovation. And I am proud to say all the really cool kids own pieces of my art.

My style of sculpture began a three dimensional interpretation of a sketch. I was studying gesture figure drawings and wanted to explore doing 3D sketches in steel. I had studied metal casting and other mediums, but had a love for sparks and flames of working directly in metal from hanging around my father’s welding shop as a child.

I have a degree in Industrial Design which is itself a hybrid of art and engineering with a focus on human factors.

My career in software design has taken me into studies of the human engagement with technology, cognitively, emotionally, and socially.  This haas been an interesting journey as I watched the digital technology escape the confines of geekdom to engulf the whole world.

I love Frisco. There is a wonderful arts community and so much opportunity to have an impact. I currently serve on the Frisco City Public Art Board. 

Gallery 8680

I was invited to display my art at Gallery 8680.  It is a lovely gallery with wonderful owners Robyn and Glenn Freehan who are part of the core arts community here in Frisco,

TX. http://www.thegallery8680.com/ 

The show presently underway is called Art en blanc 2017. 

The opening reception included a special visit from Frisco Mayor, Jeff Cheney who announced a special award to the gallery as the first of its kind in Frisco.  This was a monumental event and I am happy I could be a part of it. See photos from the event on the Gallery 8680 Facebook page. https://www.facebook.com/gallery8680/posts/1614393608631254

Of course, other galleries are opening in Frisco, particularly the old downtown area which is destined to become the Frisco Arts District.  Gallery 8680 remains a special monument to the spirit that is the Frisco arts community.